Super Bowl Betting Trends Analysis
It's been a couple of weeks since the 2020 Super Bowl and we finally got a chance to sift through the data. WagerLab saw tons of action for the big game - a 1700% to our normal daily growth.
We also saw some interesting trends in when and how people were betting.
One interesting trend had to do with the specific time of day that people were betting. On normal Sundays, people generally place their bets in the morning before the 11am cst set of NFL games start. While normal Sundays usually also see spikes in betting activity before the 3pm cst games start, those spike are usually quite limited in nature. However, on Super Bowl Sunday, the vast majority of betting action occurred in the afternoon within 3 hours of the Super Bowl's start time.
Another interesting trend had to do with what people were betting on. It differed wildly with how people usually bet on an NFL-season Sunday.
We saw a massive number of bets being placed on Super Bowl props such as "Length of the national anthem", "Number of songs sang during the halftime show", and "Color of the Gatorade bath for the winning coach". This number was surprisingly high compared to the number of NFL spread bets. On most NFL Sundays, the vast majority of bets are placed on NFL game spreads. This may be partially explained by the fact that we generally don't offer many (if any) NFL prop bets during the regular season. However, it's still interesting to note that betting the spread simply wasn't as popular for the Super Bowl as it was for normal NFL games.
What do you think? Are there any other trends or data insights that you'd like to see? Drop me a line (firstname.lastname@example.org) and we'll discuss it.
And if you haven't already, download the WagerLab app and start betting with your friends. Although the NFL season is over, we've recently added XFL betting!